As a partner with the school, Ammar is often involved in award ceremonies and charitable endeavours, which support young enterprisers and their creativity and talent. On one occasion he aided in the organisation of a Christmas card competition for Charlie Bear Cancer Suport, where the winning card would be mass produced and the profits would go to the chairty.
Over the past few years, Ammar has also helped sponsor the school by hosting a few of his Curry Clubs there. During one of these events, he pledged £1,200 to inner city children who were raising money to climb Mount Everest.
Ammar also takes an interest in university students. He and Jalf Ali were asked to talk with international students from Middlesex University, who were studying a Masters Degree in Marketing Management. The event was hosted at Newcastle Gateshead and turned out to be a tremendous success.