In 2012, Ammar gave an interview to The Journal, discussing his inspirations and ambitions in business. In 2014, he appeared again when he was rewarded for his hard efforts in business with a CBE.

This award is well-deserved., according to both the Hexham Courant and Bdaily, for as well as boosting the local economy through ABC, by connecting, supporting and promoting Asian businesses accross the North East, Ammar has helped to lay sturdy foundations for a successful economy in the years to come. In Wales Online, Ammar was listed to be awarded for his “services to business and the community in the North East”, but in addition to creating a successful business portfolio over his twenty working years, Ammar is also a board member for various charities and organisations, including Your Homes Newcastle, Charlie Bear Cancer Support and Marie Curie Cancer Care. According to BQ, it is his dedication towards both his business and these organisations that is being recognised by the Queen.

This CBE, is also a recognition of how the Islamic community is making a strong and successful impact on Brtain’s economic and social culture. From business, music, medicine and sport, Ammar joins the ranks of sixteen other Muslim’s to be recognised in the 2014 Queen’s Birthday Honours and is to be one of three to be awareded a CBE. So many prolific members of the Islamic community have been included in the Birthday Honours, but Ammar certainly stands out among them for being the first Asian from the North East to be given such a high honour. In Muslim News, Ammar explained how he thought not only of his work and how it connects, supports and promotes the North East’s economy, but also how the Islamic community makes a significant social and economic impact on the whole of the UK.

Recieving a CBE alongside Ammar will be two other successful Asian private sector workers, says Desi Blitz. Nosheena Mobarik will be recognised for her services to business and the public services in Scotland and Salim Mitha from London will be rewarded for his services to tax. According to Capital FM and Heart, Ammar will also be the only person on the Birthday Honour’s from the North East to be awarded a CBE this year and is the only person in the North East to be awarded for services to business.

In Asian Voice, Ammar expressed how he was overwhlemed and excited to join those who are recognised by the state by this great honour. The Queen’s Honours list has a duty to recognise people who have served the community and commited themselves to helping Britain.

In addition to discussing his career with The Journal, Ammar was also interviewed by Nicolle Thompson from Lifestyle Magazine. Here, she goes into detail on how Ammar has consulted with McDonalds, MNX Security and Vision Energy on their business development, websign and market, financial and sales planning and development.